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Snoop Dogg helping Ma$e sign a record deal with Death Row


Former Diplomats member, New York rapper Ma$e, is looking to be the first rapper in history to sign to Death Row Records despite formerly being part of Bad Boy. The two infamous labels were part of a virulent conflict during the 1990s, with Bad Boy backing The Notorious B.I.G. while Death Row fought for Tupac. However, over two decades later, with their differences put aside (thanks to Snoop Dogg), it may be possible that an artist can play for both sides.

In a recent Instagram video, the Harlem rapper revealed that he was in the process of signing a brand new album deal with Death Row Records, acquired by snoop for an undisclosed sum earlier this year.

Proud of his new venture, the rapper stated, “I’ll officially be the first one signed to Bad Boy and Death Row. And we gon’ get the 2Pac thing rekindled. Let’s see where we go with that.” Although the deal has not yet been officially confirmed, if the rapper’s deal becomes a reality, his signing will mark a historic moment for both Death Row and Bad Boy, given their regrettable shared past. 

Ma$e released three albums through Bad Boy  — Harlem World, Double Up and Welcome Back. However, despite Ma$e’s heavy involvement with P Diddy and the label, Snoop Dogg needs a vehicle to unite Death Row Records and Bad Boy finally.

This new signing may be the result of a culmination of things as recently, in an interview with the ‘Million Dollaz Worth of Game’ podcast, the rapper spoke on his issues with his former label head, P. Diddy proclaiming, “I never got paid what I was worth, and I never got the respect I was worth.” Regarding Diddy’s behaviour, the rapper continued, “He [was] just kept tryna keep me right here, like he didn’t want me to grow at anything.”

With regard to the potential allegiance between Death Row and Bad Boy, California rapper Snoop Dogg stated, “we can show growth and progression that we can move forward. We can take this Bad Boy, Death Row, what it used to be, and make it a collaboration on peace and love. ’Cause that’s who I am. I’m Suge and Puffy.”

Only time will tell if this hopeful signing becomes a reality. However, in the meantime, you can watch Snoop Dogg’s full interview in the video below.

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